An abundant public relations era or its utilitarian autumn?
Flourishing PR Conversations about peaks and valleys, truths and opinions plus the plateau in between One of my goals for the last few years was to travel west to Toronto’s…
An accidental ebook: exploring the future of business blogging
Ketchum Europe director and CIPR president shares insights from a co-creation project exploring the benefits of professional blogging By Stephen Waddington Blogging is 20 years old this year. By now…
Declaring piffle on those "traditional PR" publicity arguments
Recently I visited Black Creek Pioneer Village, a rather unique “recreated” village (it is described as an “outdoor living history museum”) harkening back to the 1860s, which has grown both…
The Art and the science of leaving one’s mark: A requiem for Arthur Yann
“What I’d really like people to say about me after I’m gone is that, in some small ways, I left the profession and the companies and clients I represented better…
The communication process more important than outcomes on PR Conversations
Process is more important than outcome When the outcome drives the process we will only ever go to where we’ve already been. If process drives outcome we may not know…
PRoust Questionnaire: Heather Yaxley
The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as their professional beliefs and values. Answered by: Heather Yaxley