Posted on Classic PR Conversations Current PR Conversations

Reflexivity Memo on PR practice from craft skills to education. A case of ‘plus ça change, plus c’est la même chose’.

As a passionate advocate of reflective practice and lifelong learning, it’s always useful to look back at my previous writing/thinking. Thanks go to João Duarte for providing this ‘reflexive moment’ by noting the 15-year anniversary since publication of a PRC article ‘grilling’ James Grunig. We are forever appreciative of Jim’s willingness to engage, and grateful to Toni Muzi Falconi for his facilitation. Publication of that collective interview was prompted by my piece called A radical...

Posted on Current PR Conversations PR Motion

Fit for the 21st and digital century: PR should abandon its managerial dreams and focus more on achieving its promises

Is it time for public relations practice to abandon its managerial dreams? Prompted by the previous PR Conversations post (Professional PR Development. Why bother?), Dr Ana Adi and Thomas Stoeckle consider the legacy of Grunig’s Model of Excellence and a need to adjust to a contemporary digital environment. Ana Adi With all the recent focus on the rapid technological changes, I have found myself confronted more often, both in my courses at Quadriga University of Applied Sciences...

Posted on Classic PR Conversations PR Mediums

Grunig PR Masterclass: Insight into diversity and excellence

This post offers a video recording of a recent lecture given by Larissa and James Grunig at New York University – courtesy of Toni Muzi Falconi, who kindly introduces the video below. In addition, Heather Yaxley provides a brief overview of the highlights of the lecture. We extend our thanks to James, Larissa and Toni for offering the video to PR Conversations.   Introduction by Toni Muzi Falconi A few years ago, PR Conversations published...