this is reallly a quantum leap! a sustainability meter just introduced by Italy’s ENEL to facilitate individual stakeholder relationships
I am sure you are going to love this one…if you have a little bit of patience: it is well worth it!
global discussion. local perspectives.
I am sure you are going to love this one…if you have a little bit of patience: it is well worth it!
By far the most interesting presentation of the Fourth World Public Relations Festival arrived when Ms. Mindi P. Kasiga, Senior Communication Officer from the Office of the President of Tanzania, brilliantly took us through a fascinating five year process of total rehaul of that Government’s communication in its transition from an information to a dialogue based model of public relations practice.
The best piece news I have to report from Cape Town is that Colin Farrington from the CIPR is the new Chair of the see recent interviewGlobalAlliance, while my young co-blogger Joao Duarte from Lisbon (link to authors of this blog to see references and read his posts) is now the first part time employee of that organization.
How do we keep business on this comeback trail? Public relations will play a critical role in the process. How do PR professionals help business remain trusted?
If I had ten savvy CEO’s from the private, public and social sectors of the economy around a table and, at a certain point of our conversation, I asked them: ‘amongst the following three challenges you face today, which -in your opinion-is the one which deserves your priority attention?’ ……and the three challenges were: °identify, attract, retain and capitalize talent; °improve the quality of management decisions and accelerate their time of implementation; °effectively integrate the...