Posted on Classic PR Conversations Current PR Conversations PR Motion

Starting a global conversation on global public relations standards

We have received an invitation from Professor Anne Gregory and Jean Valin for all readers and contributors to PRConversations to get involved in a global project defining the capabilities of proficient public relations practitioners. It’s the Global Body of Knowledge project, or GBOK for short – and your wisdom and knowledge is being sought to get this right. Anne and Jean write: Over the last couple of years a number of professional associations, including the...

Posted on PR Sphere

The growing global market for the Art of PR

The global art market going East and West bipolar introduces an opportunity to establish and reinforce a dialogue related to a contemporary paradigm of public relations By Jiamin Ren A hybrid model of communication and new field of PR practice related to the global art market Things are changing quite rapidly with the present-day global art market—rebounding to near pre-Great Recession highs—reaching €47.42 (or $65.9 billion US) in sales in 2013. Two factors drove the...

Posted on PR Sphere

An abundant public relations era or its utilitarian autumn?

Flourishing PR Conversations about peaks and valleys, truths and opinions plus the plateau in between One of my goals for the last few years was to travel west to Toronto’s High Park in time for the “peak” of the city’s blossoming Sakura cherry trees. Not only is the window of this optimum viewing time always small, but for most of this year’s April and May blooming days the weather was unseasonably cool and often overcast...

Posted on PR Vision

Holmes Truths: Repositioning PR or getting back to where we once belonged?

Industry analyst Paul Holmes offers advice to our thriving but misunderstood profession By Daniel Tisch, APR, FCPRS There’s a paradox in public relations today: It is a time of unprecedented demand for our skills in modern organizations, but also unprecedented angst about how to position an often-misunderstood profession in a changing marketplace. This was the backdrop at a recent Canadian Council of PR Firms event in Toronto, where the leaders of Canada’s major public relations...

Posted on PR Motion

Cause and effect of a cross-border public relations adventure

Part I of a three-part global public relations narrative and adventure, from agency Australia to in-house Germany By Katie Sheppet I’ve been invited to share with readers of PR Conversations the narrative about how voluntarily becoming involved with a global PR event (supported by my employer) and, in particular, meeting key senior PR practitioners, provided me with an incredible opportunity only a few years after completing my university degree in media and communications. I was...

Posted on Classic PR Conversations PR Nexus

The Melbourne Mandate: A professional beacon for PR

By Jean Valin, APR, FCPRS and Daniel Tisch, APR, FCPRS The last few years have witnessed a variety of successful global efforts to build consensus amongst public relations professionals and academics on the profession’s role and value to organizations, as well as to society. The most recent process, the Melbourne Mandate, was co-created by some 1,000 people from 30 countries over the course of a year, and then unanimously adopted in November 2012 by more...

Posted on PR Vision Seasoned Posts

Beyond Ground Zero: shifting the public relations discourse

Beyond Ground Zero: shifting the public relations discourse to an American Muslim identity and global alliance of moderates Toni Muzi Falconi’s conversation with Imam Feisal Abdul Rauf on the value of public relations Recently I was granted the privilege of an extensive conversation with Imam Feisal Abdul Rauf in New York, following up on our first direct encounter in Kuala Lumpur at the inaugural Muslim PR Congress. Just like my report on the Congress, I...

Posted on PR Motion

Public diplomacy: a higher calling for public relations

Public diplomacy: a higher calling for public relations Guest post by John Paluszek, APR, Fellow PRSA It is not hyperbolic to say it: Public relations professionals now have an epic opportunity to serve the global society and thereby win new appreciation of our profession. In fact, some are already well into that mission. Let’s quickly examine the case for this admittedly bold assertion. The “case” is a continuum, ranging from Harold Burson talking to the...

Posted on PR Sphere PRoust Questionnaire

PRoust Questionnaire: Toni Muzi Falconi

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post. PRoust Questionnaire answers from Toni Muzi Falconi: 1. What is your most striking characteristic as a PR practitioner? Curiosity in exploring why nothing ever happens twice in the...

Posted on PR Motion

Career-building blocks led Andrew Arnold to LEGO

“I saw the job posting for LEGO, which was one of the companies in the world where I most wanted to work.” Andrew Arnold Backgrounder – Early career years: a degree in economics and many journalism hats Andrew Arnold achieved a university degree in economics in 1987. Although most of his cohort graduates were being “pushed” into careers in management or accountancy, neither of those options appealed to him. Andrew instead, “fancied trying journalism, as...