From classroom to boardroom – crisis management lessons from the auto industry
Aaron Shardey gained a first class honours degree in public relations at London College of Communications this Summer with his undergraduate dissertation offering case study research into crisis management in the automotive industry. Given the topicality of the VW crisis, PR Conversations asked Aaron about his research and the lessons he would take from the classroom to the boardroom: One of the things you quickly realise when you study crisis management is that there are...