Posted on Seasoned Posts

CCO’s from major global corporations discuss the path from sustainability to durability. A blind report from a secret summit…

Last week I participated to an exclusive and ‘secret’ summit of CCO’s from 15 major global corporations during which they discussed some of the major challenges facing their increasingly relevant organizational function assisted by a handful of ‘sparring partners’ from academia, ngo’s and consultants. I will mention no names nor location as per agreement, but will instead relate a few of the primary issues and how they were discussed. No intention here to ‘scoop’ anyone,...

Posted on Seasoned Posts

PR case studies from countries in transition

Judy Turk and Linda Scanlan are back with the third edition of The Evolution of Public Relations: Case Studies from Countries in Transition. The book, published free online by the Institute for Public Relations, was made possible by generous project funding from Philips and Schering-Plough.

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Ethics and Images

I recently had the pleasure of attending the IABC Eurocomm Conference. This is one of my favourite events because it gathers a variety of communicators from across Europe and the Middle East (and beyond) to share expertise, views and cocktails. It reflects cultural, geographical and functional diversity, so it appeals to the Jack-of-many-trades in me. One of the things I loved about this year’s edition was its emphasis on innovation, and the sessions that talked...

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Public Relations and Social Media: impact sofar and what next? Look at this program for the Euprera-Edelman EuroAtlantic summit in Bruxelles from 13 to 15 of March and make sure you don’t miss it!

An EuroAtlantic summit of senior social media and public relations academics and practitioners will take place, as already indicated in this and other blogs (www.euroblog2008.org) , in Bruxelles from March 13 to 15. The still preliminary, but almost definite, (I am a member of the organizing committee) seems to me rather juicy, as it combines the theoretical thinking of academics and scholars with the practice-oriented approach of senior practitioners from both sides of the Atlantic.

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Ethics, Culture and Public Relations

I’ve been perplexed for a long time about the interface between public relations and ethics. Most PR associations espouse codes of ethics, although they seem devillishly hard to police, leading some people to ask what the point is. After long reflection, I’ve come to the conclusion that it is almost impossible for an international PR association to adopt a code that goes beyond vague platitudes. Applying ethics within an international context is extremely difficult because...

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Reinventing diplomacy

I sometimes think that we get a little obsessed with what PR is and isn’t, and I am not always sure that these conversations do anything more than keep us busy navel gazing. What I’d like to think about is what PR is becoming…and that’s everything. My personal belief is that formalized communications evolved because it was the only way to manage as organizations grew in size. What is happening today, in my opinion, is...

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What-were-they-thinking Moments

All of us have run across examples of communications that are so inept or so risky that we are tempted to quote Tony Blair in the movie The Queen, when he exclaims “Someone save these people from themselves”! This week I ran across two examples so blatant, that I had to share…