Posted on PR Axis

Analyzing “results” from a communications performance measurement conference

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Fraser Likely By Mary Jane Martin, MS, APR It was Fraser Likely who once said that until we relate one public relations measure to another—whether it be an internal communications or a social media metric—we will never be able to show causation from our communication programs. That is, we will never be able to show that...

Posted on PRoust Questionnaire

PRoust Questionnaire: Fraser Likely

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post. PRoust Questionnaire answers from Fraser Likely: 1. What is your most striking characteristic as a PR practitioner? An on-going desire to contribute expertise at the strategic level (rather...

Posted on PR Axis

Marriage of European and North American PR thought leadership

By Fraser Likely Even for those in the public relations and communication management field who paid the slightest bit of attention to international developments over this past summer, the Stockholm Accords and the Barcelona Principles came as a surprise. Certainly, for those of us based in North America, the surprise may have had an element of shock to it. I am not talking about the content of each of these documents. There is considerable comment already...