global discussion. local perspectives.
There probably couldn’t be two more contrasting campaigns being talked about in one week than the 30th anniversary Nike’s Dream Crazy commercial fronted by Colin Kaepernick and the single Listerine…
I’m concerned about public relations. In the way that the Texas mother who created the Ignore No More app was concerned by her son ignoring her mobile phone calls. PR…
Relationships are in the DNA of PR – in fact, the name itself indicates the function manages relations with publics. But the priority in PR practice is largely on writing…
Everywhere you look, those starting out on a career in public relations are urged to focus on developing skills in digital PR. But as such competencies shortly will be little…
The Barcelona Declaration of Measurement Principles for public relations have been discussed and even endorsed by professional bodies and industry publications around the world – but there’s little evidence of…
This month saw another cross-border event, with the agreement and publication of the "Barcelona Declaration of Research Principles" at the 2nd European Summit on Measurement. Five global bodies and 200…
Before this blog changes format, look and prime authors (I will now continue to post occasionally, but only as a contributor and no longer as coordinator), I would like to…
If a subject to be trusted is ‘one who does what he says….walk the talk and, when useful, talk the walk…' then we must discipline ourselves to think, speak privately…
Have you ever heard of any profession uniting more than 70 national professional associations to implement a global yet highly flexible and local advocacy program to enhance its own perception…
The communicative organization acts on the insights that relationships have real value, that reputation is shaped through relationships, and that the organization’s own values must be lived in constant dialogue…