Posted on PR Axis

BLEDing-edge public relations research in 2012

Bled Symposium 2012 summary by Toni Muzi Falconi Ten years ago, in July 2002, some 100 scholars and professionals from many European countries met in Bled, Slovenia, to discuss and launch the Bled Manifesto, possibly the single most important document concerning our profession to date; this document has had a huge impact on developments in Europe and around the world. Bled is a cozy little lakeside village in Slovenia where, since 1993, Dejan Verčič and...

Posted on PRoust Questionnaire

PRoust Questionnaire: Estelle de Beer

The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post. PRoust Questionnaire answers from Estelle de Beer: 1. What is your most striking characteristic as a PR practitioner? Being a good listener. It is important for me to...

Posted on PR Sense

Integrated reporting and strategic public relations

Guest post by Benita Steyn In November 2011, Benita Steyn and Estelle de Beer from South Africa delivered a paper, The Strategic Role of Public Relations in the Process of Integrated Reporting at the Corporate Governance and Strategic Communication Congress in Milan, Italy. We welcome back contributor alumna, Benita Steyn, who kindly agreed to provide an abridged version of this paper for PR Conversations. Backgrounder: Integrated reporting and strategic public relations The collapse of the...