Winning better relations with the community
One of the notable developments of scholarship in public relations in recent years has been an increased focus on its role in society. A socio-cultural turn was noted by Lee…
Buzzwords: Much sound and fury, but signifying little
A two-nation blended cocktail chat dissecting buzzwords in the current vernacular By Toni Muzi Falconi and Helen Slater Our global professional community has tried to change its public relations nomenclature…
Selecting stakeholder groups for effective communication in the 21st-Century
As an employee relations (or internal communication) professional, how do you specifically identify your stakeholders? What approach and methods do you adopt and how do you implement them appropriately in…
Grunig PR Masterclass: Insight into diversity and excellence
This post offers a video recording of a recent lecture given by Larissa and James Grunig at New York University – courtesy of Toni Muzi Falconi, who kindly introduces the…
PRoust Questionnaire: Al Clarke
The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. If you are…
Relationship advice for PR practitioners
Relationships are in the DNA of PR – in fact, the name itself indicates the function manages relations with publics. But the priority in PR practice is largely on writing…
Public relations remains focused on media relations
From a PR perspective, there’s a problem with all the discussion regarding the merits or otherwise of paywalls to access online content, the impact of social media or the role…
Stockholm Accords: an update. If you are not in Stockholm my friends, tough luck…
Before this blog changes format, look and prime authors (I will now continue to post occasionally, but only as a contributor and no longer as coordinator), I would like to…
Stockholm Accords first draft up for comments. Please contribute, suggest, criticise and help shape the future of our profession
Have you ever heard of any profession uniting more than 70 national professional associations to implement a global yet highly flexible and local advocacy program to enhance its own perception…
To listen, to engage: empty buzzwords?
"Over the past years, we’ve seen very smart people make mistakes because they didn’t understand the context in which they were operating" - this sentence is extracted from an interesting…