global discussion. local perspectives.
Last Wednesday (October 10) in Berlin, some 150 senior professionals and scholars from the largest and most reputed German companies, agencies and universities met in Berlin to celebrate the 20th anniversary of the Deutscher Rat fur Public Relations drpr_flyer_einladung_11.pdf,
Back in May my post Stamp of approval on (distinctly Canadian) master’s of communication management degree program generated some great discussion and interest; this DeGroote School of Business program at McMaster University (Hamilton, Ontario) continues to receive a decent number of hits from searches. Great news! Now interested individuals can take advantage of a series of web-based information sessions, to learn more about the program.
Thinking about the recent conversation regarding the merits or otherwise of studying public relations, I am reminded of Karl Fisch’s statement in his fascinating Shift Happens presentation (now available at The Fischbowl as a pdf or word file) that: “We are currently preparing students for jobs and technologies that don’t yet exist . . . in order to solve problems we don’t even know are problems yet”. What should we be doing in PR to prepare for this...
Below are comments from various PRC contributors (that were hidden away elsewhere on this blog) on European conferences taking place next year. Should you want to recommend another PR/ communication conference anywhere in the world, please write and let us know.
With this post, our blog celebrates its first anniversary since the time of its inception under the original name of Toni’s Blog.
When it comes to an overview of the Canadian measurement scene, few can match the depth and breadth of knowledge of Alan Chumley. Instead of an interview, I offered Alan a guest post, where he could write (in his own words) about measurement in Canada.
A previous post dwelt on the abuse of the term strategy by public relators and raised a number of interesting concepts. Benita Steyn is one of the commenters and here it is, as a post in itself
This post on the Institute for Public Relations website is from guest author Ken Makovsky. Think about all the issues that face CEOs at major companies: everything from ethics, safety and diversity in the workplace to environmental sustainability and regulatory compliance … all on a global scale. Failure to successfully manage such issues can cost a company its profitability or even its ability to survive. The challenge is compounded by the fact that the world...
The Public Relations Society has decided yesterday to set up a task force to explore the certification issue, while many of my students from NYU’s Global Relations course selected licensing for their final paper. Here, in Strumpette, is a post which summarizes the debate. Let me know your thoughts….
Nine out of ten communication and public relations thesis discussions a couple of weeks ago at Lumsa University in Rome overtly abused the term ‘strategic’.