What we need now to reap the fruits of change, is a true managerial culture.
The full assumption of a mentality coupled with an appropriate language, both coherent with today’s managerial culture, are mandatory ‘conditions’ if we -as public relations professionals- are to obtain (and keep!) that legitimate seat at the table of our dominant coalitions. A seat well justified today by the relevant content of the many tasks which we are increasingly called upon to perform by the (private, public and social sector) complex organizations we work for…..