The serious business of public relations
It is interesting that the word ‘consultant’ derives from the Latin, consultare, meaning to debate or discuss. That implies its function is to assist in two-way communications – yet, the…
How to cut 50% spend on public relations
To paraphrase that old saying about advertising, is it possible that organizations are wasting half their PR spend? In the face of plans by many governments - such as the…
Public Relations before, during, after acquisitions and mergers. Fascinating lessons from Poznan, Poland!
Ok… it took me more than 20 hours by van to return to Italy, while an Icelandic dust closed all of Europe’s airports… courtesy of two young polish drivers (found…
Reaching stakeholders, publics & audiences in a journalism 2.0 world where Free Costs Too Much
Although primarily focused on changes to newspaper readership and engagement models, an underlying quest is answers to the challenges impacting public relations practitioners regarding audiences who are only prepared to…
And now, let's work for the Stockholm Accords and the future of our profession!
The communicative organization acts on the insights that relationships have real value, that reputation is shaped through relationships, and that the organization’s own values must be lived in constant dialogue…
Pink Gloves, Hashtags and Lost Opportunities
A few weeks ago on the Hobson and Holtz Report (For Immediate Release 493), Shel Holtz mentioned that participants at this year’s Blog World Expo had been requested to use…
+10%! those increasingly muddy waters between evaluation/measurement and return on investment
A few days ago, I accompanied a few colleagues to an important pitch for a global public relations program on behalf of a prominent market leader on which we had…
Show me the money? A challenge for PR
For the last 50 or so years, advertising money has made the world go round. Despite the fact that Viscount Leverhulme (or was it John Wanamaker – either way, both…
‘Enough is Enough’ – an economic model for Net-Work and Net-Worth?
With its roots in 1546, the wisdom underlying the John Heywood proverb ‘enough is enough‘ has been recognised by many. But when is enough truly enough? The churning over the…
Fresh ideas for internal communication in the current economic scenario
I’ve been wanting to write a post about the importance of internal stakeholder management or internal communication in the current scenario of economic recession for a while. Now, after having…