Posted on Seasoned Posts

‘Core’ versus ‘extended’ PR competencies–do you buy in?

In a manual written for his students in 2005, Emanuele Invernizzi (Professor of Corporate Communication at IULM University in Milan and co-organiser of the 2008 Euprera Conference to take place in Milan) distinguished between the concepts of ‘core’ and ‘extended’ public relations competencies. He regards ‘core’ competencies as media relations, public affairs, organisation of corporate events and ceremonials while ‘extended’ competencies, in addition to the above, includes planned support to other functions (e.g. human resources, finance,...

Posted on Seasoned Posts

PR professionals are from Venus, PR scholars are from Mars: How shall the ‘twain’ meet?

In 2004, the Dutch scholar Prof Betteke Van Ruler referred to PR professionals as being ‘from Venus’ while PR scholars are ‘from Mars.’ UK academics Fawkes and Tench found traces of anti-intellectualism amongst PR practitioners/employers in their recent research study. An editorial by Wood in a leading academic publication in the UK, ‘Journal of Communication Management’, challenges academics to communicate their research more effectively rather than “languishing comfortably in an ivory tower.”

Posted on Seasoned Posts

it’s time to take a look at geo-fear:this new plague-in-town impacting on public relations

In Torino, early July, at the World Architects Conference -in the context of a workshop organised by Ferpi, Assorel (the Italian agency association) and the Global Alliance on how public relators and architects might better work together to reduce the more negative effects on society of the nimby (not in my back yard) and banana (build absolutely nothing anywhere near anyone) syndromes-

Posted on Seasoned Posts

McClellan, PRSA, Cohen and CBS, You Tube, Harold Burson, Jack O’Dwyer, Myself and…boy what a blunder!

As professionals, we know only too well how often we are called on to discover or even create reasonable opportunities for published visibility, as well as to rouse and galvanize internal/external stakeholder groups when a client or employer’s reputation is in a critical condition (or, more recently, even in business as usual circumstances). So what else is new?…..

Posted on Seasoned Posts

Some effective communication sound bytes in the Canadiana realm

Some on and offline reads and events that have stoked interest and been worthy of my attention of late, including a nod to Pow Wow Etiquette, musings that perhaps PR practitioners could benefit from an oath of obligation (similar to U of T medical research graduates), movies that motivate, Winnipeg revisited, the (sort-of) retirement of the creator/visionary of Centennial College’s post-graduate Corporate Communications program, plus two recent articles from The Walrus that pack a wallop...

Posted on Seasoned Posts

election polls are only the tip of an iceberg for an essential review of understanding reality as it unfolds ever so fuzzily…

Once again most polls conducted for the recent Italian elections were wrong. Giuseppe De Rita, a highly intelligent and reputed analyst, sentenced: Italians are born liars. So what else is new? Helas! This is but the tip of an iceberg which calls into question, and not only in Italy, a number of ‘truths’ in many traditional activities such as market, political and social research, analysis, public relations, procurement, journalism…..