global discussion. local perspectives.
If we agree that credibility and familiarity of both source and content are prerequisites for any communication to be effective, we must always remember to be very careful when we tend to enhance and exalt social media as we often do when we write, make presentations or lecture.
I’ve recently returned from a “flying” visit to the jewel-like, antebellum city of Savannah, Georgia, the location of the 2007 LERN Leaders’ strategic planning retreat. The mandate of this international, non-profit association is to provide training and consulting to providers of lifelong learning programs.
By far the most interesting presentation of the Fourth World Public Relations Festival arrived when Ms. Mindi P. Kasiga, Senior Communication Officer from the Office of the President of Tanzania, brilliantly took us through a fascinating five year process of total rehaul of that Government’s communication in its transition from an information to a dialogue based model of public relations practice.
These words might have come from any of our colleagues at the 4th World PR Festival, jointly organised by the Global Alliance and the PR Institute of Southern Africa (PRISA) in Cape Town. But no, they where said by a politician.
How do we keep business on this comeback trail? Public relations will play a critical role in the process. How do PR professionals help business remain trusted?
In its Daily ‘Dog section of the website, Bulldog Reporter (which bills itself as “The Leading Source of PR Views, News and Tools”) usually has a running “Pulse of PR” spot poll. Often time the results are interesting and relatively useful from a “trends” perspective. Given the glut of information (from many mediums) and opinion over the past week, the most recent one seems particularly timely. Do you think it’s too soon for the media...
Many will remember Elizabeth Browning’s lovely poem…
“A new blog is created about once every two seconds. New videos are posted to YouTube even more frequently. Virtually everyone with a computer (98%) goes on line to search for information before making a purchase. Video search is taking over text search as the most popular form of searching. Politicians, marketers, and individuals are embracing new forms of social networking…at unprecedented levels.”
I have just come across a highly interesting read from Iranian scholar Mehdi Mohsenian Rad, Ph.D. on Globalization, Culture and Message Bazaar. Please take a break, its tough reading but well worth it. You can link here http://www.icpr.ir/article/En-Article.php
Public relations pioneer was renowned trailblazer for his contributions in setting national standards for PR ethics and practice, creative solutions to complex challenges, and helping herald high tech in communications, while supporting numerous important causes.