Is it communication for development or is it public relations? Does it really matter what it is, as long as it is what it is? A fascinating, somewhat irritating, but truly rich chronicle of a passionate exchange on (what I would call..) stakeholder relationship practices.. Peter and Paul have a go..and..Ursula helps shed some light..
Next Friday, October 27, in Rome (Italy) the Global Alliance is holding a ‘special event session’ at the World Congress on Communication for Development (see earlier posts) whose official title is: The role of public relations in the new development paradigm. In preparation for this event -and in view of the final recommendations of the three day debate with some 600 participants from all over the world- a first, rough and explicitly ‘all-encompassing-and-to-be-very-much-slimmed-in-its-final-version’ draft of the final document, was...