Double-dipping exposes reputation risk in blurred boundaries of PR and journalism
When it comes to reputation, there is little distinction between a real conflict and a perceived one Op-Ed by Daniel Tisch, APR, FCPRS As media scandals go, it was a…
Holmes Truths: Repositioning PR or getting back to where we once belonged?
Industry analyst Paul Holmes offers advice to our thriving but misunderstood profession By Daniel Tisch, APR, FCPRS There’s a paradox in public relations today: It is a time of unprecedented…
The Melbourne Mandate: A professional beacon for PR
By Jean Valin, APR, FCPRS and Daniel Tisch, APR, FCPRS The last few years have witnessed a variety of successful global efforts to build consensus amongst public relations professionals and…