global discussion. local perspectives.
I know I am biased and I know I have already posted on Euroblog 2008, but -come on!- take a look at the euroblog final program of what is possibly the most intense ever exchange between professionals and academics on social media and public relations, and hurry up and register here. You don’t really want to miss this event, do you?
May I attract your careful attention to a new site just developed by the German Public Relations Association in cooperation with the University of Leipzig? This is the link. Take a good look and comment. It is an amazing breakthrough for professional associations, for professionals and scholars alike and it certainly would benefit from your input.
An EuroAtlantic summit of senior social media and public relations academics and practitioners will take place, as already indicated in this and other blogs (www.euroblog2008.org) , in Bruxelles from March 13 to 15. The still preliminary, but almost definite, (I am a member of the organizing committee) seems to me rather juicy, as it combines the theoretical thinking of academics and scholars with the practice-oriented approach of senior practitioners from both sides of the Atlantic.
I’ve been perplexed for a long time about the interface between public relations and ethics. Most PR associations espouse codes of ethics, although they seem devillishly hard to police, leading some people to ask what the point is. After long reflection, I’ve come to the conclusion that it is almost impossible for an international PR association to adopt a code that goes beyond vague platitudes. Applying ethics within an international context is extremely difficult because...
A public relators’ personal relationship network has always been considered an essential (when not the most essential) part of her/his professional assets. And this by clients/employers, colleagues/competitors and other relevant stakeholders such as business and other opinion leaders. This ‘untold truth’ has always embarrassed scholars and educators, as well as practitioners, because its most immediate implication is that the ‘people I know’ (and here I refer to the Al Pacino film many of you will...
If we take journalism -as David Demers writes in his very recent and most interesting History and Future of Mass Media (Hampton Press)- ‘journalists should keep their personal opinions and the opinions of their newspapers out of their news stories; All sides to a story should be covered and reported; All sides to a story should be given an equal amount of coverage’ But, if we consider public relations, we could say that: ‘a public...
Euprera, the European Association of Public Relations Research and Education steps up its profile, launches mid march Euroblog 2008 summit in Bruxelles in partnership with Edelman while extending to end January the deadline for papers to be delivered at its October 2008 Milano Congress on the Institutionalization of Public Relations and Communication Management, including a special grant from the Institute for Public Relations.
Relationships between journalists and public relators in Italy, are not as bad as one might expect, according to a thorough research effort by Chiara Valentini and myself, due to be published soon. But the big surprise
On the 4th of November this post opened a fruitful dialogue between professionals from two European countries (Italy and Romania) and sparked an interesting debate with the participation of visitors and commentators from many other countries ranging from New Zealand, Austria, Canada, the Uk, the USA, Portugal, Latin America and South Africa.
I received a friendship request today on a social networking platform for communicators. I have no idea who this person is, and I suspect that he is a consultant randomly inviting other people to be his friend in order to expand his prospect list. His message basically just says hello and provides no info on why he wants to be my friend (and after looking at his profile, I still have no idea). In the...