global discussion. local perspectives.
As professionals, we know only too well how often we are called on to discover or even create reasonable opportunities for published visibility, as well as to rouse and galvanize internal/external stakeholder groups when a client or employer’s reputation is in a critical condition (or, more recently, even in business as usual circumstances). So what else is new?…..
For the fifth time, beginning in London at the end of next week, the Global Alliance will have succeeded in convening the more aware and concerned part of our global professional community (professionals, scholars and students) to
Every once in a while professionals, academics and students discuss (and sometime practice..) a case history approach to public relations education. The argument goes that if we wish to
You might have noticed on the right hand side of this blog a new ‘special feature’ which, for now, includes two links. This addition also derives from your responses to our very feeble ‘stakeholder engagement’ attempt.
These days, as the World PR Festival in London (June 23-24) comes closer, the public benefit of Public Relations returns once again to the top of our agenda. But could it be that this time we can no longer rely on the argument, so often used in the past, that PR have a positive impact or at least are neutral for the public when practiced respecting the “truth”?
Once again most polls conducted for the recent Italian elections were wrong. Giuseppe De Rita, a highly intelligent and reputed analyst, sentenced: Italians are born liars. So what else is new? Helas! This is but the tip of an iceberg which calls into question, and not only in Italy, a number of ‘truths’ in many traditional activities such as market, political and social research, analysis, public relations, procurement, journalism…..
From an organizational perspective, the ongoing and accelerating process of institutionalization of the public relations function, besides its many positive aspects (for the organization, for public relators as well as for influential publics of both), also implies certain risks which whoever exercises any influence in determining or assisting that very process, should be well aware of..
A lively discussion came up last Thursday evening in Rome, at the second of the six sessions scheduled for the production of the video book on ‘What is Public Relations’, which my friend Joao so acutely and courteously described here, following up on the first session. The general topic has to do with many issues my co-bloggers have touched upon in this blog as well as with the content of a recent (the plum of...
Public relations judo is an increasing self defence process used by organizations to offset negative market effects induced by recurring daily public statements over statistical evidence of environmental or health effects of products/services/processes and decisions….
To those who have read the seminal book by Lucien Febvre and Henri-Jean Martin (“L’appartion du livre”), the history of the book may already be a fascinating subject. But what about the future of the book. There is a also great excitement in trying to foresee what the book will look like within a few years and I share with you a very promising experience in which PR is at the forefront.