Posted on Seasoned Posts

Fires in Greece, Crisis Communication and a serious example from Portugal on synergistic communication and the power of networks

In recent debates on PRConversations about the level of strategic practice of PR, the value of licensing, the role of active professional associations or even the misguided conceptions about lobby, I must confess I couldn’t bring much positive experience from Portugal unless that great advantage that lies in the fact that we can still do things from scratch and try to learn from the best examples all over the world. So now I want to...

Posted on Seasoned Posts

1982 Tylenol case a misleading myth: O’Dwyer takes on Fortune, J& J and the public relations establishment!!

My good and esteemed friend, Jack O’Dwyer, has overturned yet another rug from the dainty sitting room in which our professional community enjoys talking to herself in the mirror in the most onanistic of behaviours (not that, as bloggers, we act differently…) and the air does not smell so good…. Just in case, according to Wikipedia, Onan is a person described in the book of Genesis in the Hebrew Bible. The word onanism, an older...

Posted on Seasoned Posts

Blogging from Vilnius on black pr. A really freezing shower for all of us!

The only thing that I regret is not having been able to understand (because of the lack of an english translation) of three and one half presentations (out of nine!) which unfortunately were in the Russian language (the Russian one of course, Belarus, Polish and half of the Latvian one). However the ones I was able to understand (English, Italian, Lithuanian, Ukrainan and German one) were well worth it.

Posted on Seasoned Posts

Again on one-company-one-voice: is it feasable? is it desirable? And how does one cope with social media?

A friend sends me the following: Your recent post on the idea of the one-company, one-voice concept becoming more obsolete as a result of diversity and social media is very interesting. In a recent conversation my big boss portended that the very idea behind the definition of corporate communication is that a company must be able to project itself with one voice. If I understand her point, then the “one voice” concept is practiced in...

Posted on Seasoned Posts

Is the idea of immaterial (intangibile?) infrastructure only an oxymoron? Or could it also be part of the foundation materials for PR 2.0?

You might remember that only a short time ago it was generally accepted that the Dutch or British ways to integration via a multicultural approach (i.e. stimulating different identities to be maintained and preserved by fostering and enabling dialogue and conversation) had produced effective results; while the traditional US based approach to integration via the ‘melting pot’ had exploded in the early eighties with the eruption of traditional American societal values.

Posted on Seasoned Posts

Pangloss and Cassandra from Istanbul. What’s ahead? What impact onPublic Relations Associations?

Thanks to Margaretha Sjoberg’s leadership, current Chair of Cerp (the Confederation of European public relations associations, today a substantial and active part of the Global Alliance); and to the warm and friendly hospitality of our colleagues and friends from the Turkish PR Association, the Cerp Board held the other day in Istanbul a lively discussion on where the profession might be in five years time and what associations should therefore be doing today to accelerate...