Public Relations Practitioners, Artists formerly known as Invisibles
A practitioner’s musing about balancing the visible and invisible work in 21st-century PR By Bob Geller I read a review in the Wall Street Journal of what looks to be an interesting book, The Invisibles: The Power of Anonymous Work in an Age of Relentless Self-Promotion, by David Zweig. His book chronicles the work of those who toil quietly in the trenches. The results of their work are all that matters, and while we might...