Winning better relations with the community
One of the notable developments of scholarship in public relations in recent years has been an increased focus on its role in society. A socio-cultural turn was noted by Lee Edwards and Carrie Hodges in their 2011 book: Public Relations, Society & Culture, which presented PR as a “cultural intermediary occupation…central to economic and cultural life due to the power and influence it commands”. In noting how the lifestyles of those involved in such occupations...