Social sniff test: engaging employees as advocates or treating them as commercial commodities?
Some weighty conversations with subject experts: Debating employee engagement in a healthy corporate culture versus an amplified trend to “suggest” a program of socializing, whereby “employee brands” or “advocates” post marketing messages on their personal accounts (similar to native advertising). The communicative, socialized organization In December 2012, in my Access Byte column, I detailed what constituted a “communicative organization” (i.e., ones with a robust yet fluid structure), both externally and internally. I quoted Dave Gray,...