Posted on Seasoned Posts

Entertaining the “R” word. Will you embrace, spin or hide from that elephant in the room?

“Entertaining the ‘R’ word” is rather poetic, isn’t it? Would it surprise you to know that it was economist Derek Holt (assistant chief economist, RBC Economics Research) who came up with that phrase? Derek is providing the (opening keynote) Economic Update 2008 at my organization’s annual Controllers’ Congress, which begins on Thursday, February 21st. For a third year, we’re also offering the Economic Update as a free webcast to the general public. Derek and I...

Posted on Seasoned Posts

Public Relations and Social Media: impact sofar and what next? Look at this program for the Euprera-Edelman EuroAtlantic summit in Bruxelles from 13 to 15 of March and make sure you don’t miss it!

An EuroAtlantic summit of senior social media and public relations academics and practitioners will take place, as already indicated in this and other blogs (www.euroblog2008.org) , in Bruxelles from March 13 to 15. The still preliminary, but almost definite, (I am a member of the organizing committee) seems to me rather juicy, as it combines the theoretical thinking of academics and scholars with the practice-oriented approach of senior practitioners from both sides of the Atlantic.

Posted on Seasoned Posts

Johnny Depp and the History of Social Media

I’ve just spent a very pleasant half an hour messing around with Johnny Depp. To be precise, I’ve been playing with the mash-up on the Sweeney Todd site which allows me to cut my own trailer for the film. If I got bored, I could trawl the blog, throw a Facebook party or – had I been in time – join one of the many Sweeney communities clustered around the ‘mother site’. As an example...

Posted on Seasoned Posts

PR Vs. Marketing: Things might be changing in Portugal

Portugal is a different country in what concerns corporate practices. At least that’s what some studies about the level of salaries earned by top managers say. And now, for the first time to my knowledge, a ranking shows that a PR Director in Portugal can earn slightly more than a Marketing & Commercial Director and significantly more than a pure Marketing Director. But what does this mean?

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On the little black book syndrome, personal influence, organizational influence and knowledge management

A public relators’ personal relationship network has always been considered an essential (when not the most essential) part of her/his professional assets. And this by clients/employers, colleagues/competitors and other relevant stakeholders such as business and other opinion leaders. This ‘untold truth’ has always embarrassed scholars and educators, as well as practitioners, because its most immediate implication is that the ‘people I know’ (and here I refer to the Al Pacino film many of you will...

Posted on Seasoned Posts

What’s my name – and where’s my number?

In case you missed it, 2007 was a big year for the statisticians – and, in many ways, something of a lost opportunity for us when it comes to making public relations count. I’m not normally a big fan of ‘numbering’ people, but I do believe that ‘public relations’ really needs a universal number of its own. Why? Because then the national and global impact of our profession could be quickly and neatly measured and...

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EUPRERA STEPS UP ITS PROFILE

Euprera, the European Association of Public Relations Research and Education steps up its profile, launches mid march Euroblog 2008 summit in Bruxelles in partnership with Edelman while extending to end January the deadline for papers to be delivered at its October 2008 Milano Congress on the Institutionalization of Public Relations and Communication Management, including a special grant from the Institute for Public Relations.