Exposing PR's weaknesses

I’m concerned about public relations. In the way that the Texas mother who created the Ignore No More app was concerned by her son ignoring her mobile phone calls.  PR – why are you ignoring all the good advice that’s around you? Even more concerning, why are PR practitioners ignorant of the weakness of a discipline that relies on anecdote, criticism and personal opinion, rather than robust evidence, substantiated thinking and considered arguments? We see...

Why public relations must wake up to wearables

Things ain’t what they used to be; the end of the beginning around wearable technologies and the device jumps PR practitioners are about to encounter Op-Ed by Catherine Arrow In kicking off this post, I was sorely tempted to indulge in a Buzzfeed-style headline, complete with obligatory quirky picture—probably JIBO, the world’s first family robot. I toyed with “61 ways to know if you’re ready for wearables,” tip-toed around “True Life: Why PR was disconnected...

Dissent and protest – new directions for public relations

It has never been easier for people to protest or express dissent. But there’s actually a long tradition of public action, supported by organised campaigns. Rather than positioning such activities as dissent or protest public relations within the “field’s fuzzy and continually gerrymandered boundaries” (to cite Cropp and Pincus 2001), they have generally been viewed as threats or challenges to those working within or for organisations, and counter to the dominant viewpoint that public relations...

School's out for social media – a PR report card

As many of us take a break for Summer, it seems a good time to produce a PR report card for its performance in social media this term. Let’s look at the four As, where I’m afraid most PR practitioners would do well to score a B- at best. Attendance: Undoubtedly, PR practitioners have taken to social media in droves over the past couple of years. The late majority has arrived in terms of those...

Three wise men – homage to a public relations paradigm

In the last PR Conversations post, Toni Muzi Falconi presented a revised conceptual framework that proposed an organization should apply six generic principles of public relations within the operative context of six infrastructural characteristics to determine specific applications. The paradigm was subsequently developed with input from Rob Wakefield from Brigham Young University (the first scholar to theorize the paradigm a couple of decades ago), and Jim Grunig, who originated the Public Relations Excellence study in...

500 PR Conversations

This is post #501 – which seems a useful milestone to reflect on the previous 500 posts at PR Conversations, and invite you to contribute your views on the blog overall. For me, PR Conversations has provided a global platform for debating and considering a wide range of classic and contemporary developments in public relations. I have had the opportunity to present some new thoughts and argue my viewpoint in relation to some traditional concepts....

London 2012 – stories of a peripatetic PR

Guest post by Peter Brill, Managing Director, Net.Mentor Ltd There are a group of people who spend their life seeking the constant change and irregular adrenaline rush of the Olympic and Paralympic Games. These are ‘Olympic nomads’ and no sooner does one Games finish, than they are already moving home and signing contracts for the next one. London 2012 was my first taste of living the Olympic and Paralympic lifestyle, joining the Press Operations Team...

In praise of PR silence

This is possibly the shortest ever post at PR Conversations. Normally we like to stimulate a conversation with a lengthy and considered post. We develop a line of thought and encourage debate and development of our ideas. But sometimes, it is better to write short – to express something in a few choice words, present a succinct phrase or two, or suggest a thought in a concise manner. I’m not talking about disposable discussion or...

The communication process more important than outcomes on PR Conversations

Process is more important than outcome When the outcome drives the process we will only ever go to where we’ve already been. If process drives outcome we may not know where we’re going, but we will know we want to be there. –Point #3 from (internationally renowned designer) Bruce Mau’s Incomplete Manifesto for Growth Currently I’m transitioning from thinking-mode process to writing for my June Bytes from the PR Sphere column (which covers the intersection...

Grunig PR Masterclass: Insight into diversity and excellence

This post offers a video recording of a recent lecture given by Larissa and James Grunig at New York University – courtesy of Toni Muzi Falconi, who kindly introduces the video below. In addition, Heather Yaxley provides a brief overview of the highlights of the lecture. We extend our thanks to James, Larissa and Toni for offering the video to PR Conversations.   Introduction by Toni Muzi Falconi A few years ago, PR Conversations published...