global discussion. local perspectives.
As honoray fellow of the CIPR (the UK professional association), I received this cipr news highly interesting piece of news the other day, which implies that -in agreement with the UK Government, and moving forward from the 2006 already very innovative official recognition of the Institute- procedures have been set for individual members of the CIPR to receive a chartered status…
I know I am biased and I know I have already posted on Euroblog 2008, but -come on!- take a look at the euroblog final program of what is possibly the most intense ever exchange between professionals and academics on social media and public relations, and hurry up and register here. You don’t really want to miss this event, do you?
Humans are bad at eliminating options, and it costs us dearly in job performance, relationships and effectiveness, says an article in today’s International Herald Tribune that reviews a book by Dan Ariely called Predictably Irrational. According to experiments carried out by Ariely, a professor of bahavioural economics at the Massachusetts Institute of Technology (MIT), people will go to great lengths to avoid narrowing their choices, and will pay dearly to do so. The theory is that eliminating...
May I attract your careful attention to a new site just developed by the German Public Relations Association in cooperation with the University of Leipzig? This is the link. Take a good look and comment. It is an amazing breakthrough for professional associations, for professionals and scholars alike and it certainly would benefit from your input.
An EuroAtlantic summit of senior social media and public relations academics and practitioners will take place, as already indicated in this and other blogs (www.euroblog2008.org) , in Bruxelles from March 13 to 15. The still preliminary, but almost definite, (I am a member of the organizing committee) seems to me rather juicy, as it combines the theoretical thinking of academics and scholars with the practice-oriented approach of senior practitioners from both sides of the Atlantic.
I’ve just spent a very pleasant half an hour messing around with Johnny Depp. To be precise, I’ve been playing with the mash-up on the Sweeney Todd site which allows me to cut my own trailer for the film. If I got bored, I could trawl the blog, throw a Facebook party or – had I been in time – join one of the many Sweeney communities clustered around the ‘mother site’. As an example...
Portugal is a different country in what concerns corporate practices. At least that’s what some studies about the level of salaries earned by top managers say. And now, for the first time to my knowledge, a ranking shows that a PR Director in Portugal can earn slightly more than a Marketing & Commercial Director and significantly more than a pure Marketing Director. But what does this mean?
A public relators’ personal relationship network has always been considered an essential (when not the most essential) part of her/his professional assets. And this by clients/employers, colleagues/competitors and other relevant stakeholders such as business and other opinion leaders. This ‘untold truth’ has always embarrassed scholars and educators, as well as practitioners, because its most immediate implication is that the ‘people I know’ (and here I refer to the Al Pacino film many of you will...
In case you missed it, 2007 was a big year for the statisticians – and, in many ways, something of a lost opportunity for us when it comes to making public relations count. I’m not normally a big fan of ‘numbering’ people, but I do believe that ‘public relations’ really needs a universal number of its own. Why? Because then the national and global impact of our profession could be quickly and neatly measured and...
Euprera, the European Association of Public Relations Research and Education steps up its profile, launches mid march Euroblog 2008 summit in Bruxelles in partnership with Edelman while extending to end January the deadline for papers to be delivered at its October 2008 Milano Congress on the Institutionalization of Public Relations and Communication Management, including a special grant from the Institute for Public Relations.