Posted on Classic PR Conversations PR Mediums Seasoned Posts

The big question: What is PR?

In May 2008, Catherine Arrow produced a useful edited publication: What is PR? which brought together a range of posts from PR Conversation touching on the “big question” that seems to be of eternal interest to practitioners, academics and of course, students.  Toni Muzi Falconi commenting on two recent events recommends re-reading this document.  He writes: The Bled Symposium this year was not up to the excellent standards that I am accustomed to expect from its organizers.  But this...

Posted on PR Axis

Barcelona 1 – Evaluation 0?

This month saw another cross-border event, with the agreement and publication of the "Barcelona Declaration of Research Principles" at the 2nd European Summit on Measurement. Five global bodies and 200 delegates from 33 countries all voted overwhelmingly to adopt a set of basic principles.

Posted on PR Axis

How to cut 50% spend on public relations

To paraphrase that old saying about advertising, is it possible that organizations are wasting half their PR spend? In the face of plans by many governments - such as the UK and Italy - to cut their communications budget, how should the public relations industry respond? Here I share some of my thoughts - and a suggestion from Toni Muzi-Falconi.

Posted on PR Nexus

Stockholm Accords: an update. If you are not in Stockholm my friends, tough luck…

Before this blog changes format, look and prime authors (I will now continue to post occasionally, but only as a contributor and no longer as coordinator), I would like to report on the very intense and (so far) highly rewarding experience of the Stockholm Accords process that has involved me directly in these last few months, and which will presumably occupy more of my time when the Accords will begin to be implemented, following their...

Posted on PR Nexus

Public Relations before, during, after acquisitions and mergers. Fascinating lessons from Poznan, Poland!

Ok… it took me more than 20 hours by van to return to Italy, while an Icelandic dust closed all of Europe’s airports… courtesy of two young polish drivers (found via the Internet the evening before by one of my benefactors Monika Bogdal from Poznan’s University of Economics… the power of social media…)… yet I was thrilled, honoured and inspired to have been granted the privilege by Prof. Ryszard Ławniczak to participate to the EconPr...

Posted on PR Nexus

Stockholm Accords first draft up for comments. Please contribute, suggest, criticise and help shape the future of our profession

Have you ever heard of any profession uniting more than 70 national professional associations to implement a global yet highly flexible and local advocacy program to enhance its own perception in society by arguing issues where it believes to contribute more value to social, private and public sector organizations? This blog has already discussed the Stockholm Accords process here and now the first draft of the Accords accompanied by references, glossary and other explanations is...