The PR impact of rejection and denial
Modern media is making it ever easier for people to reject things that they don’t want to hear. We can scan and filter out sentiments or information that we find…
Contending for content – PR, journalism and marketing
Back in the 1970s, there was a vision of a paperless office; whilst the futurist, Alvin Toffler predicted increased technology was creating information overload. The reality is that we’re using…
Closing the door on the gatekeeper role in PR
At a Sustainable Conversations event earlier this week (organised by Kantar Media), I started to think about the impact on both public relations and journalism of ongoing communications changes. In…
Nurturing Knowledge – a job for PR
‘Imagine a World Without Free Knowledge’ – Wikipedia’s blackout protest statement is a reminder of the value and reliance placed on repositories of online information. How many of us turn…
Sex sells – faking it in public relations
Women are successful in public relations – UK data shows a 64:36 female:male gender split in an industry worth £7.5bn. In particular, young women are attracted to the occupation –…
PR rules not OK
For an occupation that depends on freedom of expression to operate, it seems there are many who relish nothing more than imposing rules on the practice – and even the…
PRoust Questionnaire: Nelly Benova
The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as their professional beliefs and values. If you are not familiar…
The serious business of public relations
It is interesting that the word ‘consultant’ derives from the Latin, consultare, meaning to debate or discuss. That implies its function is to assist in two-way communications – yet, the…
Online Public Relations: The adoption process and innovation challenge, a Greek example
By Philip J Kitchen, Dean, Faculty of Business, Brock University, St. Catharines, Ontario, Canada In the past two decades PR practitioners have become more involved with electronic activities that have…
Public relations needs more than digital natives
Whether you call it digital PR, online PR, or social media (SM) relations – public relations practitioners are being told they must enter this “brave new world”, embrace the “revolution”…