Posted on Classic PR Conversations PR Mediums

Exploring "A Brand New World" radio doc

It’s a brand new world. Brand being the key word. Coke, Starbucks, Nike—they all want to sell you something. They always have. But today, brands are not just products and branding is not limited to marketing. In this feature [CBC Radio] documentary, Ira Basen takes us inside a burgeoning brand culture where people obsess about their personal brands, form “relationships” with brands on social media, look to them as legitimate vehicles of social and political...

Posted on PR Mediums

Occupy Next (CBC Radio documentary)

New CBC Radio documentary: Occupy Next We’re interrupting our regularly scheduled PR Conversations programming to tell you the exciting news that that Ira Basen has another documentary, airing on Sunday, April 1st (no joke) on The Sunday Edition. I asked Ira to tell me what this one was about: “Occupy Next looks first at the rather extraordinary impact the Occupy movement has had on American politics and culture in its first six months. It then...

Posted on PR Mediums

Engineering Search: The story of the algorithm that changed the world

New radio documentary from Ira Basen airs on December 5th This coming Sunday (December 5th), a new, one-hour documentary is set to air on CBC Radio One’s The Sunday Edition. Engineering Search: The story of the algorithm that changed the world, tracks the evolution of search engine optimization, particularly in regards to Google. More details are found below. Update: The online version of Engineering Search now available from a dedicated CBC website page. The producer and...