Professional PR Development. Why bother?
Posted on Current PR Conversations PR Motion

Professional PR Development. Why bother?

Let’s talk about professional PR development. Why bother? That’s the question that started the following PR conversation between Kevin Ruck and Heather Yaxley. If you have views on this topic, then add a comment here or on social media. Dr Kevin Ruck Co-founder, PR Academy With PR bodies increasingly focused on the importance of raising standards in professionalism and ethics, why are some (or most?) practitioners not that bothered about career development? I have seen...

Posted on Classic PR Conversations Current PR Conversations PR Motion

Starting a global conversation on global public relations standards

We have received an invitation from Professor Anne Gregory and Jean Valin for all readers and contributors to PRConversations to get involved in a global project defining the capabilities of proficient public relations practitioners. It’s the Global Body of Knowledge project, or GBOK for short – and your wisdom and knowledge is being sought to get this right. Anne and Jean write: Over the last couple of years a number of professional associations, including the...