Pink Ribbons, Inc. — Rage against the marketing machine’s "shiny, pink success story"

A “conversational” documentary film review by Judy Gombita and Madeline Lunney Question 13 of our PRoust Questionnaire: “Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner?” Answer: Pink Ribbons, Inc. In early January, we were invited to a private screening of the National Film Board’s feature documentary, Pink Ribbons, Inc. (which premiered at TIFF 2011), directed by Léa Pool and produced by Ravida Din (NFB executive producer,...

Pink Gloves, Hashtags and Lost Opportunities

A few weeks ago on the Hobson and Holtz Report (For Immediate Release 493), Shel Holtz mentioned that participants at this year’s Blog World Expo had been requested to use the Twitter hashtag #fightcancer during the day in order to raise awareness for the fight against the disease. At the time, I remember thinking, “So what? What impact did it have?” Cancer is hardly an orphan disease for which basic awareness is required, so what...