Public Relations Practitioners, Artists formerly known as Invisibles
A practitioner’s musing about balancing the visible and invisible work in 21st-century PR By Bob Geller I read a review in the Wall Street Journal of what looks to be…
Stakeholder Expectations Roundtable: A tale of two books
Where does public relations fit into the organization? How should we update our practices to meet the needs of today and tomorrow? What are our responsibilities to the organizations we…
Goodbye brand journalism and content marketing…hello DIY corporate media!
Evolving to corporate media It was almost a year ago that I interviewed Ira Basen on The intersection of public relations and journalism in the digital age on PR Conversations,…
The communication process more important than outcomes on PR Conversations
Process is more important than outcome When the outcome drives the process we will only ever go to where we’ve already been. If process drives outcome we may not know…