Is astroturfing truly counter productive? I wonder…..
If we agree that credibility and familiarity of both source and content are prerequisites for any communication to be effective, we must always remember to be very careful when we…
Exploring the role of public relations in social media
The Canadian Public Relations Society (CPRS) just announced the launch of its inaugural webinar, PR and Social Media. Using two (Canadian) case studies that “leverage blogging, wikis, YouTube, Flickr, del.icio.us…
“Digital tusks” enhance “quality writing” reach to thought leaders on politics, economy, arts and tech coverage
My Media in Canada subscription hit the in-box this a.m., with a lead article cleverly called “The Walrus adds digital tusks.” Having taken out a (print) subscription to The Walrus…
How do I ‘black pr’? Let me count the ways…At least 13. 150 professionals from 7 european countries meet in Vilnius (Lithuania) today to compare notes.
Many will remember Elizabeth Browning’s lovely poem…
Measuring Social Media: a post from Frank Ovaitt, President of the Institute for Public Relations
“A new blog is created about once every two seconds. New videos are posted to YouTube even more frequently. Virtually everyone with a computer (98%) goes on line to search…
A Message Bazaar? Is this where we are heading? An interesting perspective from Iran
I have just come across a highly interesting read from Iranian scholar Mehdi Mohsenian Rad, Ph.D. on Globalization, Culture and Message Bazaar. Please take a break, its tough reading but…
New tools don’t make New PR
I probably don’t come to this in the best frame of mind, having just listened to several hours of rant about how social media is ‘The New PR’. I am…