Posted on PR Axis

Plotting PR narrative in social media

In public relations, narrative offers a way to enable ideas, opinions, values and meaning to be expressed within a broader framework than the concept of “key messages”, which tend to reflect slogans, headlines and other contrived statements. Key messages can be part of the organizational narrative but too often are simply BS corp-speak lacking any real human connection . Narrative draws on various literary and cultural principles, methods and practices; it is woven into the...

Posted on PR Motion Seasoned Posts

Do you know where you’re going to? Public relations career advice

What was your route into public relations?  In 1943, Averill Broughton (a public relations and advertising executive with his own firm) interviewed leading PR executives for his book, Careers in Public Relations: The new profession. He observed that these successful practitioners had: “backed into the field, as it were, by accident, and sat down. Afterwards it seemed natural enough, and their preliminary experience seemed as though it created public relations opportunity later” Has much changed...

Posted on Classic PR Conversations PR Techster

Using Twitter for PR events

How should you use Twitter for public relations events?  This is a topic we’ve pondered among the PR Conversations team (Judy Gombita, Markus  Pirchner and Heather Yaxley).  Twitter offers potential for conferences, launches, announcements, stunts and many other PR events – and we’ve seen it used well, and badly.  We’ve used Twitter at events, and participated remotely in real world activities and those that only exist online.  So we thought it would be worthwhile sharing...

Posted on PR Axis

Corporate blogs and social networks: The experience of Ericsson France

Guest post by Olivier Cimelière, Vice President Corporate Communications, Ericsson France The boom in blogging has precipitated a radical change in external communications techniques deployed by corporations and institutions. Companies are having to switch from a conventional and comfortable “top-down” model to incorporate “bottom-up” contributions from individuals who are able to openly question, criticise and contradict their views. And then there are the social networks that allow information to spread like wildfire before companies even...

Posted on Seasoned Posts

A year end invitation to discuss the global public relations attack against Google

I have no personal gripe with Google If anything, as an intense yet only partial user of its many and increasing services, I am a satisfied consumer of Google. This however does not necessarily imply that I am an ally. You have surely realized over these recent weeks and months that Google is under an intense public relations attack globally driven by an explicit and implicit coalition of mainstream media and book publishers , of...

Posted on Seasoned Posts

A stakeholder relationships approach to global climate change

Business as UnUsual as the reset for organizational thinking and Changing Mindsets by focussing on the consequences and not the concept of climate change for the public debate. These are my major takeaways from last Friday’s closed door sherpa meeting of global experts, leaders and thinkers of sustainability convened in Rome by Enel. Basically this amounts to what I would call, mostly a stakeholder rleationships agenda. Period. On one hand, the Business as UnUsual concept...

Posted on Seasoned Posts

Tidbits: one, two, three, four…who are we all rooting for?

Tidbit 1. From Louvain la Neuve on ‘Contredire L’enterprise’: °today’s title implies that corporates speak and others react, but be careful in overemphasising corporate win, warns Jean Pierre Beaudoin; °organizational conflicts are less manageable today, also because of social media, says Jean Marie Charpentier; °state institutions are abruptly importing managerial models at their own risk and peril, suggests Yves Winkin. These are my major takeaways from a full day of academic and professional homage to...