PRoust Questionnaire: Fraser Likely
The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. If you are…
The communication process more important than outcomes on PR Conversations
Process is more important than outcome When the outcome drives the process we will only ever go to where we’ve already been. If process drives outcome we may not know…
Integrated reporting and strategic public relations
Guest post by Benita Steyn In November 2011, Benita Steyn and Estelle de Beer from South Africa delivered a paper, The Strategic Role of Public Relations in the Process of…