Public relations – career agency or apathy?
In 2011, I asked Do you know where you’re going to? in relation to careers in public relations. Beyond the individual career context, this question continues to have relevance for organizations and the wider occupation. Within the wider occupation, debate is often over whether PR is a profession or a craft. However, each has specific career implications, which are rarely considered. Ironically both concepts date to the Middle Ages – a profession being an occupation...