global discussion. local perspectives.
This is not at all a serious post, so please don’t bother reading it if you are doing any academic or student research. (Speaking of which, what’s up with all of the recent searches that keep landing on Toni’s “Tylenol” case study post?) On the other hand, if you are looking for a mental break and a laugh….
I’m stealing Toni’s idea of extracting a worthy comment and turning it into a proper post. Benita Steyn, who previously commented on another post about this topic, provides the beginnings of what could be a great discussion on “what is the ultimate purpose of PR?”
Stuart MacDonald (mesh co-founder and organizer) began Thursday’s keynote interview by asking Richard Edelman, president and CEO of the world's largest independent public relations firm, his definition of PR. “Public relations is primarily about telling a story well.”
As well as being a complete information junkie, I am also, I must confess, a compulsive planner of crisis management strategies, even when they are not mine to plan. So when I read of the cyber pirates’ attack on Estonia and continued my on-going fascination with World Without Oil, all sorts of possibilities and scenarios sprang to mind.
Ira Basen of CBC Radio’s “Spin Cycles” series fame recently addressed attendees at CPRS Toronto's annual general meeting. Ira has kindly granted permission for his speaking notes to be reproduced on PR Conversations.
I’ve recently returned from a “flying” visit to the jewel-like, antebellum city of Savannah, Georgia, the location of the 2007 LERN Leaders’ strategic planning retreat. The mandate of this international, non-profit association is to provide training and consulting to providers of lifelong learning programs.
The dynamic and effective Ceo of the Institute for Public Relations has agreed to join prconversations. Excellent news, so we add yet another member to our group representing the US.
The Canadian Public Relations Society (CPRS) just announced the launch of its inaugural webinar, PR and Social Media. Using two (Canadian) case studies that “leverage blogging, wikis, YouTube, Flickr, del.icio.us and various online communities,” the session’s focus will be on the tactical side of social media, rather than theoretical concepts. Approached several weeks ago by Vancouver-based PR consultant, Carla Shore, APR (a member of the national professional development committee), I knew that the webinar was...
My Media in Canada subscription hit the in-box this a.m., with a lead article cleverly called “The Walrus adds digital tusks.” Having taken out a (print) subscription to The Walrus this past fall during the Word on the Street festival in Toronto—and being very pleased indeed with the quality and breadth of the publication and writers, I’m equally happy to hear the publisher is raising the social media bar and general reach, by introducing new...
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