global discussion. local perspectives.
There are some acronyms that we become so familiar with that we no longer know who originated them. Indeed, students aren’t even expected to credit the source in their work. Think about the following: PEST or SWOT. Then there are models and concepts that become disassociated from their originators over time. How about the Diffusion of Innovation, Nudge or SMART objectives? Even if we don’t know whose idea it first was, or even the name...
The PRoust Questionnaire provides a quick insight into a public relations practitioner’s interests and point of view, as well as his or her professional beliefs and values. If you are not familiar with the original 19th-century Proust Questionnaire, please see details at the end of this post. PRoust Questionnaire answers from Fraser Likely: 1. What is your most striking characteristic as a PR practitioner? An on-going desire to contribute expertise at the strategic level (rather...