Posted on Seasoned Posts

Harold Burson on full licensing from Delhi’s Icco conference! Professional Associations should get into the act and also devise and implement a pr for pr program!

In his keynote speech today 1005burson_speech_text.htm at New Delhi’s ICCO annual conference (Icco is the international association of national associations of public relations consultancies), Harold Burson surprised everyone by taking a strong stance on an issue which until only a few weeks ago was considered blasphemy in the US public relations community.

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A u-turn from the fork in the road. Jim Macnamara on practitioner research-phobia…

Is it enough for us to simply ‘accept’ that practitioners do not get involved in formative and evaluative research (a sort of ‘research-phobia’) because of lack of time and its prohibitive costs? For researches and academics, these are only outright excuses as low and even no-cost evaluation methods are widely available. Instead they cite practitioner lack of interest, commitment and knowledge, as the real underlying reason….

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Is the UK practice more focussed on media relations while the USA practice is increasingly straying away from media relations? Your opinion?

I receive mixed reactions from my interlocutors when I argue that, while it is fair to consider, as a great many do, the UK model of practice in public relations more similar to the US than to the Continental European one, there however remains today one fundamental difference related to the attitude of a growing number of practitioners toward relationships with the media.

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P&G: 1 dollar in mktg pr leads to 2.8 dollars in sales versus 1.1 in advertising and 85 cents in promotions! 27% of the capitalization value of United Technologies may be attributed to external communication. How’s that for evidence???

What a grand Summit! One hundred highly privileged senior representatives of major corporations, public relations agencies, universities and research companies met in Portsmouth (New Hampshire) this week for the Institute for Public Relations’ Summit on Measurement, which IPR’s Ceo Frank Ovaitt proudly described as ‘the annual meeting of the best and brightest minds in public relations measurement, evaluation and research’! Don’t really know how true this is….but the Summit certainly exceed, at least, my expectations!…

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Europe’s new publics are not national but European. However White Paper ignores this as it approaches a highly relevant conference in Madrid on European public opinion

I already mentioned in one of my first posts that the European Commission has opened a wide public consultation process amongst its citizens on a White Paper for Communication, which is intended as the first step to the implementation of Plan D, a detailed five year public relations plan.