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Seasoned Posts

Harold Burson on full licensing from Delhi’s Icco conference! Professional Associations should get into the act and also devise and implement a pr for pr program!

October 5, 2006

In his keynote speech today 1005burson_speech_text.htm at New Delhi’s ICCO annual conference (Icco is the international association of national associations of public relations consultancies), Harold Burson surprised everyone by taking…

Seasoned Posts

A u-turn from the fork in the road. Jim Macnamara on practitioner research-phobia…

October 3, 2006

Is it enough for us to simply ‘accept’ that practitioners do not get involved in formative and evaluative research (a sort of ‘research-phobia’) because of lack of time and its…

Seasoned Posts

Is the UK practice more focussed on media relations while the USA practice is increasingly straying away from media relations? Your opinion?

October 1, 2006

I receive mixed reactions from my interlocutors when I argue that, while it is fair to consider, as a great many do, the UK model of practice in public relations…

Seasoned Posts

P&G: 1 dollar in mktg pr leads to 2.8 dollars in sales versus 1.1 in advertising and 85 cents in promotions! 27% of the capitalization value of United Technologies may be attributed to external communication. How’s that for evidence???

September 30, 2006

What a grand Summit! One hundred highly privileged senior representatives of major corporations, public relations agencies, universities and research companies met in Portsmouth (New Hampshire) this week for the Institute…

Seasoned Posts

Telephone eavesdropping as a new ‘listening’ tool for pr: the recent cases of Hewlett Packard, Telecom Italia and George Bush

September 25, 2006

I imagine that of the many tools we currently adopt to ‘listen’ to stakeholders (focus groups, participatory observation, network analysis, quali/quantitative research, opinion polls, meetings….) the one which, in many…

Seasoned Posts

Europe’s new publics are not national but European. However White Paper ignores this as it approaches a highly relevant conference in Madrid on European public opinion

September 23, 2006

I already mentioned in one of my first posts that the European Commission has opened a wide public consultation process amongst its citizens on a White Paper for Communication, which…

Seasoned Posts

Anne Gregory and Jon White’s indirect contribution to IPR’s Measurement Summit next week in Pourtsmouth, Usa..

September 23, 2006

Next Thursday and Friday (September 28-29) in Portsmouth (New Hampshire,USA) the Institute for Public Relations will be holding its annual Measurement Summit. The program sounds highly engaging and this is…

Seasoned Posts

Nicola Mattina reveals a ‘pr-as-varnish’ trick by Disney. The ‘devil’ is in the ‘tech-detail’ which ensures invisibility from search engines..

September 23, 2006

Toni’s recent post on CSR brought to my mind the campaign of Sacom (http://www.sacom.org.uk) against Disney. Sacom stands for ‘students against corporate mishbehaviour’ and claims that, like many other american…

Seasoned Posts

Teaching Global Relations is truly experiencing the infancy of a new discipline..

September 22, 2006

I am now in New York teaching a 42 hour Global Relations and Intercultural Communication course at New York University’s Master of Science in Public Relations and Corporate Communication

Seasoned Posts

This here blog is moving along….

September 22, 2006

Visitors should be made aware that this blog is now at least for some time (nothing is ever permament…) on the home page of www.odwyerpr.com , the 7/24 e-newsletter which…

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Latest comments

  1. Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020

    PS I should have added that as a lasting tribute to Don and his amazing contributions to advancing the measurement…

  2. Richard Bagnall on Tracing the measurement origins of PESOJune 30, 2020

    What an excellent piece Heather. Sorry it's taken me a few days to comment, but I felt it important to…

  3. Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020

    Sherrilynne - thank you for stopping by, and I remember our interactions, especially at my Greenbanana blog (where I haven't…

  4. Sherrilynne Starkie on Tracing the measurement origins of PESOJune 30, 2020

    Heather thank you for writing this. Reading it is a wonderful trip down memory lane. I've always contended that we…

  5. Heather_Yaxley on Tracing the measurement origins of PESOJune 30, 2020

    That's great to hear - the linkage to measurement and evaluation is critical of course.

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