global discussion. local perspectives.
The following quote is an excerpt of a paper from one of my students (not necessarily the best but certainly not the worst) in the Global Relations class I am currently teaching at NYU’s Master of Science in Public Relations and Corporate Communication.
If there is one thing which unites all of us, who practice public relations (disregarding age, experience, country, specific practice)… it is that we were brought up eating, digesting and expelling press releases and media relations. As many are aware, this 2006 marks the one hundredth anniversary since Ivy Ledbetter Lee issued his Declaration of Principles, which, for the first time, rationalised the concept of media relations.Let’s read an excerpt:
October 21 from Canada’s Weekend Post Weekend Post HQ received one of those Thingamaboobs in the mail this week. And no, that’s not a typo..
Next Friday, October 27, in Rome (Italy) the Global Alliance is holding a ‘special event session’ at the World Congress on Communication for Development (see earlier posts) whose official title is: The role of public relations in the new development paradigm. In preparation for this event -and in view of the final recommendations of the three day debate with some 600 participants from all over the world- a first, rough and explicitly ‘all-encompassing-and-to-be-very-much-slimmed-in-its-final-version’ draft of the final document, was...
Many interesting and exciting things are happening in the global pr community…… Amongst these…
An interesting effort by the Canadian Public Relations Association has just begun. In an early post of this blog I wrote of another action undertaken by the Italian PR Association (FERPI) to ensure that increasing public spending on public relations be carefully monitored. In yet another we commented the media take up and the CIPR’s quick response to a report which indicated a similar increase of spent in the UK….it seems as if professional associations...
The presidents of the Marketing Association of Thailand, the Thailand Marketing Research Society, the Advertising Association of Thailand, the Thai Direct Selling Association and the Public Relations Society of Thailand agreed on the issue on October 11 despite the current lack of details of the government’s economic management policies.
As community consultation and stakeholder engagement practices continue to grow… I believe negotiating, conflict and dispute resolution skills are going to be as important… if not more important… than media relations and crisis communications skills.
At the ICCO Global Conference in Delhi of a few days ago, Lou Capozzi, chairman of the Publicis PR Group, and Paul Taffe, chairman of Hill&Knowlton, challenged pr firms to step up to the opportunities created by what Lou called “The New Conversation Age.” The panelists documented the changes and outlined the skills needed in this emerging new environment — skills possessed by PR practitioners more than any other discipline.
Two previous posts in this blog were dedicated, directly on indirectly, to the issue of regulation and /or licensing of public relations professionals. Following three recent important events (Richard Edelman’s call for licensing and his subsequent withdrawal from the Council of Pr Firms; PRSA’s decision, after twenty years of silence and resistance to public discussion, to make public on its website and in a recent issue of its monthly Tactics, some of the contents of...