PR Conversations

February 24, 2009 Seasoned Posts

Integrating Public Relations and Public Diplomacy: a workshop in Rome for 25 diplomats by FERPI, the Italian professional association

In agreement with the Diplomatic Institute of the Italian Ministry of Foreign Affairs, FERPI -the Italian Federation of Public Relations- is holding in the English language, on March 3,4,5,and 6 in Rome a four session workshop on Public Diplomacy for 25 mid career Italian diplomats according to this program. Tutors of the course will be Toni Muzi Falconi and Fabio Ventoruzzo, both representing Ferpi. Four guest lecturers have agreed to participate: Dejan Vercic, Mindi Kasiga,...

February 17, 2009 Seasoned Posts

Report from Lugano (IABC) and Frascati (Cittadinanzattiva): the underwear and the genericity of public relations…

Rem Koolhaas, the reputed Dutch architect and professor at Harvard has recently launched a new ‘buzz word’: that of generic architecture. Just as generic pharma simply deliver the functionality of the base-molecule, generic architecture rediscovers its basic function and common sense, overwhelmed in recent years by the many extravaganzas and by the pressures of competition. Two association of ideas here: a) you will possibly remember the many posts in this blog dedicated to the ‘generic...

February 15, 2009 Seasoned Posts

Who are you to criticise? What is the point of PR in social media?

Who has the right to criticise in public relations? This seems a pertinent question in the light of the development of PR in social media where many lessons can be learned, and success or failure is often the subject of comment and debate, normally in the immediate public forum of social media itself. Is it only the originators of a social media PR campaign who have the right to judge its success? After all, they...

February 8, 2009 Seasoned Posts

Luxottica, world leader in premium and luxury prescription frames and sunglasses, stuns all with daring stakeholder relationship program

Quanno ce vò, ce vò (pronounced: cannocievò, cievò). So goes an old roman expression indicating that when something is so, it is so… no matter what, no buts or ifs… In a particular period in which my Country (Italy) and its private, public and social elites are undergoing a sustained (and increasingly intolerable) intellectual deterioration with dire consequences on the well being of its citizens, if and when something positive does come up, it is...

February 4, 2009 Seasoned Posts

This post is personal; a relative goal to travel from Me to We (updated)

“A goal is a dream with a deadline” Update (March 4, 2009): Thanks to community support from a number of areas, Sarah’s Dream received enough votes (more than 100) to qualify. This means her project has a financial base on Give Meaning. I’m sure my niece will take as much delight in the note accompanying the donation from James McNally (whom neither of us know personally): “Happy to kick things off, hopefully you’ll reach and...

February 4, 2009 Seasoned Posts

This post is personal; a relative goal to travel from Me to We

“A goal is a dream with a deadline” Recently I was in a meeting where this quote was featured on a wall and I quite liked it, with my first reflections related to personal and professional goals. But soon the aptness of the quote had my thoughts turning to an exceptional person in my life, my 15-year-old niece, Sarah D. You see this niece of mine has a really big goal (and dream) in mind,...

January 29, 2009 Seasoned Posts

Suddenly, it’s Trust Barometer time again…

As regular as the first snowdrops, the Edelman Trust Barometer pokes over the top of the New Year towards Spring. This week, the executive summary was unveiled and, having waded through the clips, notes and pictures, I don’t think it has really come up with anything new, startling or provocative. And, as usual, I was particularly disappointed with the sample sizes and inclusions for something that purports to be a global survey.

January 27, 2009 Seasoned Posts

European studies on communication: two reflections

The European Communication Monitor study has put it clearly: for public relations professionals in Europe, Internal Communication and change management is the fastest growing area in terms of importance. It will grow to become the third most important discipline by 2011, according to the same study .

January 25, 2009 Seasoned Posts

Reputation lost, reputation won: Lessons from Aristotle and Barack Obama. Ronel Rensburg on Rhetoric and Public Relations. A South African Perspective.

by Ronel Rensburg While watching the acceptance speech (“This is your victory”) by Barack Obama upon winning the presidential race in Chicago, I experienced a long-forgotten feeling of excitement towards political rhetoric as well as a stirring of new-found hope for the USA and the rest of the world. In the presence of hundreds of thousands of people in awe, history was made and lessons were learnt of how communication and public speaking ought to...

January 22, 2009 Seasoned Posts

Retaining Professionals Who Thrive on Challenge

This post appeared original on the Institute for Public Relations blog, written by Pamela Blum and Vanessa Tremaro. In any service based industry, client retention and employee retention are inextricably linked. In public relations consultancies, a firm’s success hinges on its employees and the level of service they provide. Their creativity, diligence and intelligence are firms’ most valuable resources. We conducted a study that evaluated and analyzed the factors that contribute to employee disengagement and...