(Extracted from Strumpette) Here’s an excellent example of a corporation doing it right and utilizing social media to LISTEN to the “conversation.” Meet our new friend Roberto Zangrandi.
Sig Zangrandi heads Corporate Social Responsibility with Enel, the largest electric utility in Italy. Prior to Enel, he was a financial journalist with a number of leading Italian magazines, and he also served as Head, International Media Relations at Fiat. He is visiting professor for Public Relations Theory and Techniques at Udine, Teramo Universities and is Founding Chairman of the CSR Manager Network of Italy. Excuse me but Roberto’s the real deal…. Enel’s CSR Sustainability Meter: How a Web Tool Can Open “One-with-One” Constituent Dialogue….
For the rest of this post, visit CSR Takes Quantum Leap into Social Media.
Note: this extract and link is provided with the permission of Amanda Chapel. Toni is on the road and sent this posting request via his PDA, as Roberto Zangrandi’s work was detailed on one of his earlier posts on PR Conversations.
Judy,
Thanks for pointing to this post. I’m always interested in the use of new social media tools and technologies, so Enel’s use of it is instructive. Also, I’m beginning to work with others to advocate for others (using communications) and gained some insight into information sharing through the same post.
Tom