Seasoned Posts – Page 8 – PR Conversations

February 4, 2009 Seasoned Posts

This post is personal; a relative goal to travel from Me to We (updated)

“A goal is a dream with a deadline” Update (March 4, 2009): Thanks to community support from a number of areas, Sarah’s Dream received enough votes (more than 100) to qualify. This means her project has a financial base on Give Meaning. I’m sure my niece will take as much delight in the note accompanying the donation from James McNally (whom neither of us know personally): “Happy to kick things off, hopefully you’ll reach and...

January 29, 2009 Seasoned Posts

Suddenly, it’s Trust Barometer time again…

As regular as the first snowdrops, the Edelman Trust Barometer pokes over the top of the New Year towards Spring. This week, the executive summary was unveiled and, having waded through the clips, notes and pictures, I don’t think it has really come up with anything new, startling or provocative. And, as usual, I was particularly disappointed with the sample sizes and inclusions for something that purports to be a global survey.

January 27, 2009 Seasoned Posts

European studies on communication: two reflections

The European Communication Monitor study has put it clearly: for public relations professionals in Europe, Internal Communication and change management is the fastest growing area in terms of importance. It will grow to become the third most important discipline by 2011, according to the same study .

January 25, 2009 Seasoned Posts

Reputation lost, reputation won: Lessons from Aristotle and Barack Obama. Ronel Rensburg on Rhetoric and Public Relations. A South African Perspective.

by Ronel Rensburg While watching the acceptance speech (“This is your victory”) by Barack Obama upon winning the presidential race in Chicago, I experienced a long-forgotten feeling of excitement towards political rhetoric as well as a stirring of new-found hope for the USA and the rest of the world. In the presence of hundreds of thousands of people in awe, history was made and lessons were learnt of how communication and public speaking ought to...

January 22, 2009 Seasoned Posts

Retaining Professionals Who Thrive on Challenge

This post appeared original on the Institute for Public Relations blog, written by Pamela Blum and Vanessa Tremaro. In any service based industry, client retention and employee retention are inextricably linked. In public relations consultancies, a firm’s success hinges on its employees and the level of service they provide. Their creativity, diligence and intelligence are firms’ most valuable resources. We conducted a study that evaluated and analyzed the factors that contribute to employee disengagement and...

January 21, 2009 Seasoned Posts

Live at the Inauguration with 3000 “Friends” per Minute

I had a new experience yesterday that helped me understand the “social” in social media a little better. I use Facebook to maintain with far-distant friends and to get back in touch. So, contrary to today’s teens who chat with each other online, I am more likely to talk to my current, nearby friends on the phone and in person and to use Facebook to interact with people who are not in my immediate circle. But...

January 10, 2009 Seasoned Posts

How cognitive dissonance is impacting this growing universal habit of blaming the media for the worsening of the crisis.

Some 77% of american public opinion (if such an animal ever existed) is reported to consider media reports largely responsible for the worsening of the global economic crisis. What is however even more relevant and scary, is that many governmental and corporate leaders vociferously adopt the same argument, to the point were repetition inevitably ends up digging into collective opinions. For example in my country (Italy) Prime Minister Berlusconi has repeatedly abused the media (his...

January 7, 2009 Seasoned Posts

Starving for Context and Translation: Lessons from the 2008 Food Crisis

The first half of 2008 was a blur for me. When the global food crisis hit, the fertilizer industry went from obscurity to centre stage in the blink of an eye. There was little or no time to build up resources, so all of the communicators I know in the sector went into overdrive. While I think we collectively handled the situation pretty competently, I also learned a lot from the situation. Here are some...

January 6, 2009 Seasoned Posts

New Thinking to Drive the Science of Public Relations

With the announcement of the Institute for Public Relations Research Fellows to guide this organization’s overall research program, Bulldog’s Daily Dog gave me the opportunity to write an op-ed.

January 4, 2009 Seasoned Posts

The Business of Business is… Responsible Business: where public relations becomes relevant, in the form of stakeholder relationship management

1. The perspective of this new-year note on ‘the business of business is responsible business’ is that the current economic crisis is only one of the consequences of a historic discontinuity (see here) in which we all find ourselves immersed since the end of the twentieth century. A discontinuity originated by the radical subversion of the way we think of space and time induced by communication technologies and their impact on the acceleration of the...