Here comes the Islamic Confederation of Public Relations. In the Global Alliance?
The very recent formation of a confederation of public relations associations of Islamic Countries is a good reminder of the role of a professional association.
global discussion. local perspectives.
The very recent formation of a confederation of public relations associations of Islamic Countries is a good reminder of the role of a professional association.
In its 2006 budget document, the preceding Government of Italy (Berlusconi’s) issued an order to public sector organizations to slash all 2004 public relations and communication expenses by 50 per cent.
Two intense days (7-8 July) of critical debate (www.bledcom.com) for one hundred public relations scholars on the European Commission’s White Book calling for a new communication policy to shorten distances between Citizens and European Institutions.
As reasons for this, interviewees cite the reporting of facts which are either not true, or confusive, and in any case only opportunistic. Communicators also specifically cite the ‘lack of internal culture in organizations, which produces incoherence between stated values/principles and effective behaviours’.