global discussion. local perspectives.
The web site of the Institute for Public Relations has just posted this morning a paper, which I wrote, whose intent is to initiate a discussion amongst our professional and scholarly community
As many professionals operate in the travel and tourism sector, and as the general concept of branding (corporate and product/service) is more and more intertwined with that of stakeholder relationships in practically every conscious public, private or social organization (while marketing and corporate communicators continue to uselessly struggle at many higher levels on who should be in charge…) it is useful to see what the market says.
There is much talk about the booming Chinese public relations sector. Some say that by 2010 there will be one million (!) Chinese professionals with a college degree. Here is an article from yesterday’s South China Morning Post heralding Hong Kong as the ideal ‘hub’ for this bursting expansion.
The following quote is an excerpt of a paper from one of my students (not necessarily the best but certainly not the worst) in the Global Relations class I am currently teaching at NYU’s Master of Science in Public Relations and Corporate Communication.
If there is one thing which unites all of us, who practice public relations (disregarding age, experience, country, specific practice)… it is that we were brought up eating, digesting and expelling press releases and media relations. As many are aware, this 2006 marks the one hundredth anniversary since Ivy Ledbetter Lee issued his Declaration of Principles, which, for the first time, rationalised the concept of media relations.Let’s read an excerpt:
October 21 from Canada’s Weekend Post Weekend Post HQ received one of those Thingamaboobs in the mail this week. And no, that’s not a typo..
Next Friday, October 27, in Rome (Italy) the Global Alliance is holding a ‘special event session’ at the World Congress on Communication for Development (see earlier posts) whose official title is: The role of public relations in the new development paradigm. In preparation for this event -and in view of the final recommendations of the three day debate with some 600 participants from all over the world- a first, rough and explicitly ‘all-encompassing-and-to-be-very-much-slimmed-in-its-final-version’ draft of the final document, was...
Many interesting and exciting things are happening in the global pr community…… Amongst these…
An interesting effort by the Canadian Public Relations Association has just begun. In an early post of this blog I wrote of another action undertaken by the Italian PR Association (FERPI) to ensure that increasing public spending on public relations be carefully monitored. In yet another we commented the media take up and the CIPR’s quick response to a report which indicated a similar increase of spent in the UK….it seems as if professional associations...
The presidents of the Marketing Association of Thailand, the Thailand Marketing Research Society, the Advertising Association of Thailand, the Thai Direct Selling Association and the Public Relations Society of Thailand agreed on the issue on October 11 despite the current lack of details of the government’s economic management policies.