How do I ‘black pr’? Let me count the ways…At least 13. 150 professionals from 7 european countries meet in Vilnius (Lithuania) today to compare notes.
Many will remember Elizabeth Browning’s lovely poem…
Category: Seasoned Posts
Measuring Social Media: a post from Frank Ovaitt, President of the Institute for Public Relations
“A new blog is created about once every two seconds. New videos are posted to YouTube even more frequently. Virtually everyone with a computer (98%) goes on line to search for information before making a purchase. Video search is taking over text search as the most popular form of searching. Politicians, marketers, and individuals are embracing new forms of social networking…at unprecedented levels.”
A Message Bazaar? Is this where we are heading? An interesting perspective from Iran
I have just come across a highly interesting read from Iranian scholar Mehdi Mohsenian Rad, Ph.D. on Globalization, Culture and Message Bazaar. Please take a break, its tough reading but well worth it. You can link here http://www.icpr.ir/article/En-Article.php
Here we go to phase two. From tonisblog.com to prconversations.com, a collaborative blog with six initial heavyweights from as many countries.
My friends, when you feel ‘cornered’ there are at least two ways to react: step back or accelerate. I am happy to inform you that I have decided to accelerate, and from the day after tomorrow (Sunday, April 15, Italian time) this blog will have exhausted its function and will move on to a cooperative blog under the new url www.prconversations.com , where I will be joined, initially by five other regular contributors from as...
“Transparency is harder than it looks”
How would you feel if your personal file on a reporter went public? And what could happen if this reporter was doing a piece on one of your organisation’s Transparency initiatives and got to read this file? How would you react?
New tools don’t make New PR
I probably don’t come to this in the best frame of mind, having just listened to several hours of rant about how social media is ‘The New PR’. I am a little jaded by this, as it has become something of an ‘old story’, particularly if you have been involved with the ongoing application of online communications tools.
Catherine Arrow comments on more than one recent post and talks to us about our optical illusions and cultural tribes in public relations…
Dear Toni,This comment really bounces across several of your recent posts as there are certain threads of thought which criss-cross and intersect. I don’t know if you have come across a fascinating article by Greg Leichty,(2003, Journal of Public Relations Research 15 (4), 277–304), which looks at the cultural tribes of public relations….
Again on one-company-one-voice: is it feasable? is it desirable? And how does one cope with social media?
A friend sends me the following: Your recent post on the idea of the one-company, one-voice concept becoming more obsolete as a result of diversity and social media is very interesting. In a recent conversation my big boss portended that the very idea behind the definition of corporate communication is that a company must be able to project itself with one voice. If I understand her point, then the “one voice” concept is practiced in...
And now to Vilnius, to discuss Lithuania at the crossroad of ethical and “black” public relations..
While preparing for last winter’s ‘Global Relations and Intercultural Communication’ course for the students of NYU’s Master of Science in Public Relations and Corporate Communication, one of the most surprising evidences I discovered in reviewing the existing literature, was the scarcity of research and conceptualization of the ‘personal influence’ model (save for the Indian scholar Sriramesh Krishnamurthy) and, in parallel, the over abundance of evidence from the many existing descriptions of practices in many areas...
Is the idea of immaterial (intangibile?) infrastructure only an oxymoron? Or could it also be part of the foundation materials for PR 2.0?
You might remember that only a short time ago it was generally accepted that the Dutch or British ways to integration via a multicultural approach (i.e. stimulating different identities to be maintained and preserved by fostering and enabling dialogue and conversation) had produced effective results; while the traditional US based approach to integration via the ‘melting pot’ had exploded in the early eighties with the eruption of traditional American societal values.