Posted on Seasoned Posts

The green power of public relations

I’ve asked Caroline Wilson to share some thoughts on the power of PR to change people’s behaviour around environmental issues, which she regularly explores at GoodGreenPR: I sometimes think the ‘green’ issue for people working in PR is very similar to the familiar debate about the role of PR generally.  Should PR be about skilfully promoting and communicating the image, products and community profile that others high up the management tree set out?  Or should PR...

Posted on Seasoned Posts

Public comment or private conversation

The irony in the term “public relations” is that most of us don’t like to conduct our relationships in public, preferring to focus on nurturing more personal connections with journalists and other influencers.  This doesn’t mean that we should be “invisible persuaders” acting in an unethical manner behind closed doors, rather the benefits of public relations are most apparent when a targeted rather than a mass market approach is undertaken.

Posted on Seasoned Posts

Where next for professional associations?

Drifting round the social networking sites, I couldn’t help wondering where next for our professional associations. Not just in public relations, but across all sectors. What will professional associations have to offer in order to retain their paid members – when many of the ‘benefits’ historically gained from paid membership can be had elsewhere for free?

Posted on Seasoned Posts

What-were-they-thinking Moments

All of us have run across examples of communications that are so inept or so risky that we are tempted to quote Tony Blair in the movie The Queen, when he exclaims “Someone save these people from themselves”! This week I ran across two examples so blatant, that I had to share…

Posted on Seasoned Posts

Results of European wide survey: corporate pr to overcome marketing pr; social media relations to catch up with mainstream

I am sure that our visitors will be interested in reading results of the survey ecm2007-pressrelease-20070927.pdfof a ecm2007-resultsfindings-20070927.pdf conducted on more than 1000 well experienced European public relations ecm2007-summary-20070927.pdf by the University of Leipzig in cooperation with Euprera (association of european public relations education and research) on the profession, which has just been released. Good reading.