Posted on PR Vision

Sliding doors: Italian PR

By Toni Muzi Falconi Way back in 1983, the young Italian sociologist, Emanuele Invernizzi (current president of the European Public Relations Education and Research Association (Euprera), carried out on behalf of the Italian Federation of Public Relations (Ferpi) his first research project in the public relations domain, titled “Terziario Avanzato e Nuove Professioni: il caso delle rp,” published by Franco Angeli Editore. (The English translation is “Advanced tertiary sector: the case of PR.”) He researched...

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An international view of crisis management of the Chile mine disaster

On the face of it, the handling of international media relations following the Chilean mining disaster has been a triumph.  It appeared to strike the perfect balance between control and lightness of touch. The open communications approach that was evident from initial reports of the collapse of the mine reflected the leadership style of the Chilean president, Sebastián Piñera.  Recently elected, engaging and able to undertake interviews in English, he was the perfect figurehead for...

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"Intel inside&"? Reinventing our profession … before extinction?

In a nutshell: the world gets more complicated, communication as a dialogue function is increasingly demanding, all stakeholders claim a legitimate interest in a corporate and “pull” what they need, while the communication professional reminds me of the young Dutch boy trying to halt the water bursting through the dam by putting his little fingers in the cracks.