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Challenges and risk mitigation for PR when the crisis root is social

When reviewing case studies in recent years regarding problems or issues that held the attention of the general public and media caused by or on social media, most can be attributed to internal company errors in human judgment (many associated with social inexperience or marketing miscues). Although I’d opine very few things relate to the type of true corporate crisis as detailed in Part I, this type of “social media based event” can or does...

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Crisis, what social PR and communication crisis? A rationale

Crisis communication and risks “managed” through social public relations and communication Although the number of “gotcha” crises erupting on social, as well as stupidity of unthinking and unbridled employees appear to be lessening (likely as a result of formal social media policies and guidelines being instituted), it can’t be ignored that more and more companies, whether by choice or necessity, are including a “social” component into integrated communication efforts—mainly because social channels are where so...

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PRSA's #PRin2013 initiative invites 13 PR people to provide trends to watch this year

Shortly before the holiday break began in December, I received an email from Stephanie Cegielski, associate director, public relations, of the Public Relations Society of America, inviting me to submit a 2013 trends post for the PRSay blog. Besides nailing down whether I could comply with the submission deadline, I was curious to find out more about the #PRin2013 initiative. I remembered reading trends from various PRSA members in 2012, but I was interested in learning more about the PRSay blog’s...

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Engaging for success in the UK economy

Engaging for Success; an innovative UK program By Rachel Miller What is the cost of disengaged employees to a department, brand or a nation? A voluntary movement in the United Kingdom has brought employee engagement into sharp focus with the revelation that disengagement loses the UK billions of pounds annually. This month, leaders from 44 of the most recognisable private, public and charitable organisations signed an open letter to The Times newspaper. Among the chief...

Posted on PR Vision Seasoned Posts

Beyond Ground Zero: shifting the public relations discourse

Beyond Ground Zero: shifting the public relations discourse to an American Muslim identity and global alliance of moderates Toni Muzi Falconi’s conversation with Imam Feisal Abdul Rauf on the value of public relations Recently I was granted the privilege of an extensive conversation with Imam Feisal Abdul Rauf in New York, following up on our first direct encounter in Kuala Lumpur at the inaugural Muslim PR Congress. Just like my report on the Congress, I...

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One world, many voices in PR

Toni Muzi Falconi shares his impressions of the first Global Congress for Muslim PR Practitioners In Kuala Lumpur, Malaysia, from December 5 to 7, 20011, 197 Muslim colleagues from 33 countries, plus two non-Muslim Canadians (Jean Valin and Dan Tisch) and one non-Muslim Italian—the author of this guest post—gathered together for the inaugural Global Congress for Muslim Public Relations Practitioners (GCMPRP). Notably, many of the attendees indicated they were regular readers and ardent fans of...

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Mentoring, networking and innovation: a prescription for the 21st century

Mentoring, networking and innovation: a prescription for the 21st century, is a co-authored guest post by Alan Berkson and Fred McClimans History is filled with examples of linkages between networking, mentoring and innovation, but over the centuries the “knowledge acquisition ecosystem” has changed considerably. There was a time when this process was slow and rooted in tacit knowledge, but as the needs and wants of society progressed and evolved, the process became more refined—moving faster—and...

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Truth to Power: A tribute to PR pioneer and critic, Chet Burger

Guest post by Ira Basen I think the hardest thing for anybody in life, certainly anybody in public relations or among management consultants, is to tell truth to power.” — Chet Burger (2008) Chet Burger spent half a century in public relations speaking truth to power. And his death from cancer last March at the age of 90, represented not just the passing of a true PR pioneer, but the silencing of an important voice...

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Looking backwards to move forward in PR

The world’s eyes were on the British Royal Wedding on Friday with a million people on the streets of London, two billion watching live with 24:7 television coverage, tens of thousands engaged through social media or catching up via on demand after the event.  This was a world event where the opportunity for public relations was evident at every turn – not least to showcase British pageantry, with a contemporary twist. Perhaps the sight of...

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PR lessons from 2010 – the year of the mega crisis

Undoubtedly 2010 has been the year of the mega crisis, which as the Guardian’s City editor, Richard Wachman recently commented [when talking about BP’s reaction to the Gulf of Mexico oil spill] provide ‘a textbook example of how not to do things and will be studied by students of PR for years to come’. Not suprisingly, the PR advice from Wachman is to be high profile and apologise.  If only life was that simple –...