Posted on PR Mediums

Engineering Search: The story of the algorithm that changed the world

New radio documentary from Ira Basen airs on December 5th This coming Sunday (December 5th), a new, one-hour documentary is set to air on CBC Radio One’s The Sunday Edition. Engineering Search: The story of the algorithm that changed the world, tracks the evolution of search engine optimization, particularly in regards to Google. More details are found below. Update: The online version of Engineering Search now available from a dedicated CBC website page. The producer and...

Posted on PR Mediums

Online Public Relations: The adoption process and innovation challenge, a Greek example

By Philip J Kitchen, Dean, Faculty of Business, Brock University, St. Catharines, Ontario, Canada In the past two decades PR practitioners have become more involved with electronic activities that have allowed them to engage at different levels with clients, media and various online communities. Monitoring online interaction and presence has also become an important practice in addition to more mainstream functions including website development and communication through e-mail. Social media has helped shift the focus...

Posted on PR Mediums Seasoned Posts

In just one book – Global Public Relations: spanning borders, spanning cultures

Global Public Relations: spanning borders, spanning cultures   Review by Toni Muzi Falconi I’ve now been teaching Global Relations and Intercultural Communication at New York University’s Master’s in Public Relations for five years, including reviewing my (ever-changing) syllabus involving some 150 students to date. From the very beginning, as mandatory course books I have opted to use the Vercic and Sriramesh’a Global Public Relations Handbook (edition 1, and then 2), in tandem with the fundamental Post, Preston, Sachs’ book. Redefining...

Posted on PR Mediums

A one-on-one chat with Solo PR’s Kellye Crane

Kellye Crane, a 20-year public relations and communication veteran, has been operating independently as Crane Communications, LLC since 1995. She is a member of the Public Relations Society of America. Kellye teaches others how to be a PR consultant on her blog, Solo PR Pro.

Posted on Classic PR Conversations PR Mediums Seasoned Posts

The big question: What is PR?

In May 2008, Catherine Arrow produced a useful edited publication: What is PR? which brought together a range of posts from PR Conversation touching on the “big question” that seems to be of eternal interest to practitioners, academics and of course, students.  Toni Muzi Falconi commenting on two recent events recommends re-reading this document.  He writes: The Bled Symposium this year was not up to the excellent standards that I am accustomed to expect from its organizers.  But this...

Posted on PR Mediums

Free book download: Institutionalising Public Relations and Corporate Communication

Securing a place for PR at the top table is an ongoing discussion topic – and the concept of institutionalising public relations and corporate communication was a key theme on PR Conversations during the International Congress of Euprera at Milan at the end of 2008.  The proceedings of this event are now available as book chapters to download free at http://www.hpe.pearson.it/euprera2008

Posted on PR Mediums

Isolated on the Web

This week, five francophone public radio journalists (one Belgian, one Canadian, one Swiss and two French) are evaluating new media. Isolated in a cabin in a rural region of France, they have vowed to consult only Twitter and Facebook the entire week.

Posted on PR Mediums

2010: Battle begins for "real-time" relationships

Read the paper? Nah - that's old news. Watched the broadcast? No need, we were there when it happened. Tracked Twitter trends to spot what's unfolding? Didn't bother, we saw it coming because we know and work directly with the community. How did you tell people? We operated a Living Story.